We've mentioned that tickets are going to be limited, and that we'll be releasing them in batches. Now that the first batch is almost available, we wanted to offer a bit of explanation of this policy.
As a design team, we see ourselves as connected to the wider design community, especially the local one here in New York City. We've thought about that sense of connection as we've planned Pro/Design, and we had certain goals in mind for our audience.
We also wanted an audience that wasn't comprised exclusively of people who are quickest to sign up. We offered tickets to a number of local organizations so that either their volunteers or participants could attend Pro/Design, even if they're busy improving the lives of others at the exact minute tickets are finally available. These organizations are:
We believe that this small effort toward building our audience will make Pro/Design a more relevant and valuable conference. That said, the majority of tickets are intended for the general public, and we hope you'll attend.
Releasing tickets in batches allows us to better keep track of how many spots are left, so that we can adjust the number of tickets in the second batch as needed. We expect this first batch to sell out very quickly, so if you're planning to attend, we strongly recommend snagging your ticket now. Can't wait to see you in January!